Sunday, July 24, 2005
The pleasure of mustard
I realize that Newport cigarette ads are always a little hokey and dated looking (but somehow without this irony that you think they would have -- its like they are completely unintentional in their hokeyness). But this one is extra strange, right? I mean, they are both squeezing this bottle of mustard onto a potato chip. Is this some kind of sexual symbolism that I don't understand? Is mustard pleasurable in the same way that cigarettes are? Did someone actually come up with this idea, or did they just have the models fool around at this cookout for awhile and they randomly came into this great shot?
And Jesus Christ I hope she doesn't eat that chip with all the mustard on it. Gross. Just put the chip down, light up your newport, and start looking a little more cool. If anyone has ever needed a smoke, it is this couple.